Action Racing Collectibles 1/24 Platinum Series.
Opening hood, trunk and roof flaps.
Production quantity: 5,448.
Product Description:
Mars U.S. announced a three-year partnership with M&M’S Brand Chocolate Candies as the sponsor of the No. 18 Joe Gibbs Racing (JGR) team and driver Kyle Busch in the Sprint Cup Series beginning in 2008. During the 2008 season, Mars U.S. brands will serve as the primary sponsor of JGR’s No. 18 Sprint Cup Series Toyota Camry for a total of 30 point races. Mars will feature the popular M&M’S Brand colors beginning with the 50th running of the Daytona 500 on February 17, 2008. Snickers and Pedigree also will serve as primary brand sponsors for several races. Additionally, Combos, Twix, Skittles, Starburst and Milky Way brands will provide support as associate sponsors. Interstate Batteries will serve as a primary sponsor of the No. 18 Sprint Cup team for six point races.
The 2008 season will mark the 15th year for Mars U.S. as a primary sponsor in NASCAR’s premier racing division. The famous candy maker joined the series in 1990, running its first three seasons under the Snickers Brand moniker. After serving as an associate sponsor for four seasons, the company returned with the Skittles Brand colors in 1997 before transitioning to M&M’S Brand Chocolate Candies in 1999. |
